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Monday, March 2, 2015
Sunday, March 1, 2015
Pepsi Tries To Pass Itself Off As "Craft"
As the Craft Beer Blacklist has pointed out, the big brew factories have been deceiving the drinking public for years.
And now, along comes Pepsi as a corporate imposter trying to pass itself off as a craft ... hipster soft drink.
The story is well told in today's San Francisco Chronicle: "As tastes change, big food makers try hipster guises."
Seems to have left out an ingredient found in honest craft beverages: authenticity.
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