As the Craft Beer Blacklist has pointed out, the big brew factories have been deceiving the drinking public for years.
And now, along comes Pepsi as a corporate imposter trying to pass itself off as a craft ... hipster soft drink.
The story is well told in today's San Francisco Chronicle: "As tastes change, big food makers try hipster guises."
Seems to have left out an ingredient found in honest craft beverages: authenticity.
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